How We Do It
As a premier wood products company, West Fraser takes great pride in supplying sustainable building products to the world. Our values have served as a compass for our business for nearly 70 years and continue to hold relevance as we grow and innovate.
Our values include Integrity, Humility, Teamwork, Frugality, Safety, Respect, Competitiveness and Fun.
Today, West Fraser remains anchored by its early values, goals and business strategy, each of which stands the test of time. As we continue to innovate and expand, they serve as a steadfast guide for our long term, sustainable growth. With this foundation, West Fraser looks to a bright, sustainable future for generations to come.
A Values-Driven Culture
Our culture and values have been key to our success. As a foundation built by those who came before us, they continue to attract great and talented people to West Fraser’s growing operations.
Living Our Corporate Values
West Fraser continues to live out the core values that have supported our success for nearly seven decades.
Integrity at West Fraser means always doing the right thing, even when no one is watching. We are foremost called to be honest and ethical in all our decisions. Acting with integrity serves as the foundation upon everything we do.
Humility at West Fraser is recognizing that everyone has something valuable to contribute, across all roles and positions, from the sawmill to the boardroom. We strive to listen, improve, and be open to learning and growth.
As a global wood products company, teamwork at West Fraser requires collaboration across different countries and continents to combine diverse perspectives and strengths. We emphasize good communication and cooperation among team members to achieve our success.
At West Fraser frugality calls for smart and effective use of resources to maximize value and support sustainable growth. It requires careful planning and decision-making to ensure every investment contributes to our profitability and long-term success.
We prioritize the highest standards of safety in all aspects of our operations. We are committed to continuous improvement through training, technology, and compliance with regulations to ensure a safe, effective and efficient workplace.
Respect is foundational at West Fraser, enabling people from diverse backgrounds to thrive and deliver their best work. We value each individual's contributions and cultivate an atmosphere of mutual regard.
Competitiveness at West Fraser is about striving for excellence and outperforming our global competitors. We are competitive as a team, while being supportive of one another, ensuring that our collective efforts position us as market leaders in our sector.
At West Fraser, we embrace a sense of fun as a core value, believing it enhances creativity and complements our dedication to excellence. We promote a workplace where professional rigor coexists with passion and joy, enhancing our team's productivity and well-being.
Delivering On Our Business Goals
We aim to achieve excellence by continuously enhancing our performance and empowering our people to meet and exceed industry standards.
We strive for global leadership in the wood products sector through innovation, sustainability, and leading-edge industry expertise.
We foster a challenging and satisfying work environment that inspires our employees to grow personally and professionally.
We uphold our responsibility to the communities where we operate, ensuring positive impacts through engagement and sustainable business practices.
We make smart and effective use of resources to maximize value and support sustainable growth, investing in our sustained profitability and long-term success.
We are committed to ensuring that our people go home healthy and safe every day. We do this through an approach to continuous improvement, and are proud to be recognized as an award winning industry leader for managing safety programs, compliance and performance.
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Who We Are
West Fraser is one of the world's largest producers of wood products. We employ thousands of people at approximately 60 locations in Canada, the U.S., the U.K. and Europe. For nearly seven decades, the key values instilled in the company by our founders have driven West Fraser's growth and success.
What We Do
West Fraser makes wood products that are harvested and store carbon from certified and sustainably managed forests. Our selection of naturally renewable building products are used in home construction and remodelling, commercial buildings and essential infrastructure, and other industrial applications.